Yancha Teemballasje by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2024
Yancha Teemballasje
Client: Yancha
A' Design Award i Jern Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #152713The Design
About Yancha Teemballasje
Yancha er en emballasjedesign skapt for en te ment å støtte lungehelsen. Emballasjen følger en minimalistisk tilnærming og har et rolig, grasiøst utseende. Hvit linjeakvarellmaleri er brukt for å gi en orientalsk karakter, og layouten trekker på formatet til gamle ruller. Grafikken illustrerer de tolv tradisjonelle manuelle teproduksjonsprosessene. Esken måler 357 ganger 168 ganger 80 millimeter. Designet knytter en hundre år gammel tradisjonell formel til moderne produksjon og presenterer produktet tydelig for forbrukerne.
The Recognition
About the A' Design Award i Jern
Yancha Teemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Yancha Teemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Yancha Teemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
- Dimensions & Packaging
- Weight: about 7kg, size: 357mm*168mm*80mm
- Tags
- YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
- Production Technology
- The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
- Design Challenge
- Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
- Research
- While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
- Inspiration
- The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
- Project Duration
- The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
- Operation Flow
- It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
- Patents
- Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015 - Team Members
- Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu
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