Eidon Avec Ølemballasje av Lin Zhang and Chengbin Jiang

Designet Eidon Avec Ølemballasje av Lin Zhang and Chengbin Jiang er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2024

Eidon Avec Ølemballasje

av Lin Zhang and Chengbin Jiang

Klient: China Qingdao Eidon Avec Beer Ltd.

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Farger

Designet

Om Eidon Avec Ølemballasje

Eidon Avec er en gaveeske satt sammen for en smaksserie med fire håndverksøl. Settet inneholder fire aluminiumsflasker, hver 250 millimeter høye, plassert inne i en ytre eske som måler 420 millimeter i lengde, 270 millimeter i høyde og 130 millimeter i dybde. Fire originale illustrasjoner ble håndtegnet og digitalt bearbeidet, én for hvert øl. Kunstverkene deler en mytisk fortelling inspirert av europeiske legender og bryggekunsten. Det store flaskeformatet gir rom for levende bildeuttrykk. Settet egner seg også godt som gave under høytider og festivaler.

Anerkjennelsen

Om A' Design Award i Bronse

Eidon Avec Ølemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Eidon Avec Ølemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Eidon Avec Ølemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensjoner og emballasje: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Stikkord: Craft beer design，China design，illustration design
Produksjonsteknologi: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Designutfordring: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Forskning: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspirasjon: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Prosjektvarighet: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Teammedlemmer: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng