Martial Essence In Brew Brennevinsemballasje av Zhejiang Sci-Tech University

Designet Martial Essence In Brew Brennevinsemballasje av Zhejiang Sci-Tech University er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2024

Martial Essence In Brew Brennevinsemballasje

av Zhejiang Sci-Tech University

Klient: Zhejiang Sci-Tech University

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Martial Essence In Brew Brennevinsemballasje

Krigskunstens Essens i Brygg er en emballasjedesign for Laojiuhan, en brent brennevinstype fra Yongjia, Wenzhou. Designet bruker Fenglin Southern Fist, en lokal kampsportstil, som sitt viktigste visuelle element. Gylne linjer skisserer seks klassiske bevegelser, og produktnavnet er skrevet i fet kalligrafi. Et dråpemønster under det siste tegnet viser til destillasjonsprosessen. Flasken har en matt svart finish og en gullfarget metallkork. Flaske og kork er utsmykket med gravert berg- og flodmotiver, som gir regional karakter og et sklisikkert grep. Flasken har et volum på 500 milliliter.

Anerkjennelsen

Om A' Design Award i Bronse

Martial Essence In Brew Brennevinsemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Martial Essence In Brew Brennevinsemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Martial Essence In Brew Brennevinsemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensjoner og emballasje: Bottle: 500ml
Stikkord: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Produksjonsteknologi: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Designutfordring: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Forskning: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspirasjon: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Prosjektvarighet: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Driftsflyt: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Teammedlemmer: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang