Imoment Lavalkoholholdig vinserie by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Mat, drikke og kulinarisk kunstdesign Competition Category.
BronseKulinarisk kunst· 2024
Imoment Lavalkoholholdig vinserie
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award i Bronse Winner in Kulinarisk kunst Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment Lavalkoholholdig vinserie
Unge forbrukere har en tendens til å konsumere lavalkoholholdige drikkevarer for å oppnå en lett rus som bringer avslapning, glede og muligheten til å dele med andre. Hjelp dem med å bedre oppleve sine egne øyeblikk når de åpner imoment-drikkevarer. Det viktige salgsargumentet for imoment er deres forpliktelse til å presentere fantastiske, vakre og uforglemmelige øyeblikk i den lavalkoholholdige serien gjennom design som skiller seg ut sammenlignet med mange lignende produkter på markedet. Ved å blande visuell og fysiologisk beruselse, gir produktet en fordypende opplevelse av lett beruselse.
The Recognition
About the A' Design Award i Bronse
Imoment Lavalkoholholdig vinserie er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Imoment Lavalkoholholdig vinserie forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Imoment Lavalkoholholdig vinserie tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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