Hao Prawns Krydderemballasje av Jin Zhang

Designet Hao Prawns Krydderemballasje av Jin Zhang er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Jern i konkurransekategorien Emballasjedesign.

JernEmballasje· 2024

Hao Prawns Krydderemballasje

av Jin Zhang

Klient: Wuhan Sanbu Brand Design

Vinner av A' Design Award i Jern i kategorien Emballasje

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Designet

Om Hao Prawns Krydderemballasje

Designerne bruker et stort hvitt område for å skille seg fra andre lignende produkter, og kombinerer kjente pokerfigurer med kreps for å skape gjenkjennelse hos forbrukerne; Siden de kinesiske tegnene i merkenavnet lett kan uttales feil, har designeren utformet merkevarets engelske logo med kinesiske pinyin-annoteringer. Ved å legge til tonemerket blir det enklere å uttale merkenavnet korrekt, og formen på tonemerket ligner en hake, noe som danner en hjelpegrafikk for merkevaren.

Anerkjennelsen

Om A' Design Award i Jern

Hao Prawns Krydderemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Hao Prawns Krydderemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Hao Prawns Krydderemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensjoner og emballasje: Width 185mm x Depth 45mm x Height 256mm
Stikkord: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Produksjonsteknologi: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Designutfordring: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Forskning: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspirasjon: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Prosjektvarighet: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Driftsflyt: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.