Hand over Hand Merkevareidentitet by Yiwen Zhang

Hand over Hand Merkevareidentitet by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2024

Hand over Hand Merkevareidentitet

by Yiwen Zhang

Client: Hand over Hand

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #154975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hand over Hand Merkevareidentitet

Hand over Hand er en merkevareidentitet skapt for en leverandør av spesialpedagogiske tjenester. Identiteten viderefører de håndtegnede elementene med hånd og bok fra den tidligere logoen for å bevare kontinuitet og personlighet. Analogue, en moderne skrifttype med myke kurver og høykontrast bokstavformer, understøtter en vennlig og imøtekommende tone. Sirkulære og kvadratiske geometriske snitt skaper en balansert komposisjon som reflekterer regionalt og demografisk mangfold. Systemet er anvendt på sosiale medier, nettsider, e-bøker, utendørsreklame, magasiner, emballasje og visittkort.

The Recognition

About the A' Design Award i Bronse

Hand over Hand Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hand over Hand Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hand over Hand Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator