Designet Moon and Chess Måne og Sjakk av Chen Di and Sun Sheng er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Jern i konkurransekategorien Emballasjedesign.
JernEmballasje· 2024
Moon and Chess Måne og Sjakk
Klient: Jiangsu Huani Cultural and Creative Group Co., Ltd.
Vinner av A' Design Award i Jern i kategorien Emballasje
Verifisert prisvinner
Verifiser prisstatus for #156458Designet
Om Moon and Chess Måne og Sjakk
Måne og Sjakk er en gaveeske for måltekaker (mooncake) laget til midthøstfestivalen. Emballasjen kombinerer motiver fra det kinesiske maleriet Det Blomstrende Suzhou med sjakkultur. Blått er hovedfargen, supplert med oransje, myke linjer og detaljerte mønstre. Ytteresken brettes ut til et bord, og inneresken plasseres oppå for å servere te. Ved å snu bordplaten avdekkes et sjakkbrett, hvor sjakkbrikkene kan settes opp til et spill. Resirkulerbare materialer og en vannavstøtende behandling bidrar til å redusere avfall. Esken måler 30 ganger 20 ganger 5 centimeter.
Anerkjennelsen
Om A' Design Award i Jern
Moon and Chess Måne og Sjakk er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Moon and Chess Måne og Sjakk forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Moon and Chess Måne og Sjakk respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
- Dimensjoner og emballasje
- Length:30cm
Width:20cm
Height:5cm - Stikkord
- Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
- Produksjonsteknologi
- Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
- Designutfordring
- In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship." - Forskning
- Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
- Inspirasjon
- The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
- Prosjektvarighet
- Time: 20230601-20230920
Address: Suzhou - Driftsflyt
- The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
- Patenter
- none
- Teammedlemmer
- Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing - Bildekreditering
- Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.
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