Painting Scenic Splendor Grafisk design by Dayan Shangguan

Painting Scenic Splendor Grafisk design by Dayan Shangguan is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2024

Painting Scenic Splendor Grafisk design

by Dayan Shangguan

Client: Beijing Forestry University

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner
Verify Award Status for #157257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Painting Scenic Splendor Grafisk design

Dette prosjektet er et ubetinget opptakstilbud designet for Beijing Forestry University. Prosjektet består av tre deler: en konvolutt, et opptaksbrev og illustrasjoner. Konvoluttdesignet utnytter smart papirbretting for å danne den ytre emballasjen, noe som sparer produksjonsmaterialer. Samtidig er opptaksbrevet laget av miljøvennlig papir, noe som ytterligere understreker dets miljøvennlige karakter. Til slutt viser illustrasjonene skjønnheten og landemerkene til Beijing Forestry University.

The Recognition

About the A' Design Award i Bronse

Painting Scenic Splendor Grafisk design er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Painting Scenic Splendor Grafisk design forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Painting Scenic Splendor Grafisk design tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a design work for 2023 Beijing Forestry University Unconditional Offer of Admission, it contains three parts: an envelope, a offer letter, and an illustration. The envelope's design cleverly employs the folding of the paper to form the outer packaging. The offer letter is made from eco-friendly paper, further emphasizing its environmentally friendly attributes. The accompanying illustration showcases the scenic beauty of Beijing Forestry University, serving as a special gift for new students.
Dimensions & Packaging: Offer letter size: 203mm x 287mm, Illustration size: 203mm x 287mm, Envelope size: 209mm x 293mm x 5mm.
Tags: Illustration Design，Packaging Design，Unconditional Offer of Admission，Higher Education，Graduate Student
Production Technology: The offer's envelope is made from 157-gram copperplate paper and is coated with a matte film, which adds a refined texture. The offer letter utilizes 200-gram environmentally friendly paper and is printed in four colors, showcasing a design that is both simple and sophisticated. The illustrations also use 200-gram eco-friendly paper, refined through a detailed laser process, creating a delicate visual effect. Additionally, the school logo is crafted with selective UV processing, lending these details a sleek and upscale finish.
Design Challenge: The offer's envelope ingeniously achieves its packaging effect through the folding of the paper itself. Moreover, the interior illustrations meticulously depict the iconic buildings of Beijing Forestry University, with laser processing applied to certain parts.
Research: Given that this is unconditional offer of admission form Beijing Forestry University, the design predominantly features deep green in its color scheme. The illustrations within depict the university's iconic buildings, embodying both subtlety and elegance.
Inspiration: This project is the unconditional offer of admission designed for Beijing Forestry University. The inspiration of the project is from a detailed observation of the campus environment and a deep commitment to environmental protection. This design skillfully integrates the scenic beauty of the campus with eco-friendly principles. It aims to provide new students with a unconditional offer that not only features the unique characteristics of the university but also embodies artistic elements. Thereby, it vividly highlights Beijing Forestry University's emphasis on environmental conservation. Because it's a distinctive attribute of the institution.
Project Duration: The project spanned four months and was designed in Beijing
Operation Flow: This project is committed to ensuring that new students feel a sense of surprise the moment they open their unconditional offer of admission. Therefore, the main color of the notification envelope is an understated and dark color, and its solidity is increased by a unique snap structure. Upon opening the envelope, the exquisite internal illustrations and the elegant offer letter come into view, creating an unforgettable experience.
Team Members: Dayan Shangguan
Yuxin Liu
Qiaoxin Tan
Bujin Hong
Wanting Liu
Image Credits: Beijing Forestry University