Heu 70th Anniversary Logo og visuelt identitetssystem by Li Tiebin is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

SølvGrafikk· 2024

Heu 70th Anniversary Logo og visuelt identitetssystem

by Li Tiebin

Client: Harbin Engineering University

A' Design Award i Sølv Winner in Grafikk Category

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Verified Award Winner
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Colors

The Design

About Heu 70th Anniversary Logo og visuelt identitetssystem

Dette designet fremviser på en vellykket måte skolens 70 år lange utviklingshistorie. Gjennom datastudier og campusforskning benytter det på en innovativ måte totemer for å uttrykke fortellingens gang. Det integrerer elementer fra skolens historiske kultur og vitenskapelige forskningsteknologi. Bildene er forenklet til symboler og reorganisert for å formidle budskapet. Kombinert med bølgende linjer danner det en høytidelig 70-logo som forsterker lesbarheten i designkommunikasjonen. Det presenterer skolens unike sjarm og fremragende prestasjoner for verden.

The Recognition

About the A' Design Award i Sølv

Heu 70th Anniversary Logo og visuelt identitetssystem er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Heu 70th Anniversary Logo og visuelt identitetssystem forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Heu 70th Anniversary Logo og visuelt identitetssystem er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.