T'aom Fruktjuiceemballasje by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2024
T'aom Fruktjuiceemballasje
Client: Binggrae
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Fruktjuiceemballasje
T'aom er en emballasjedesign skapt for et kjølt fruktjuicemerke laget kun av naturlige ingredienser. Merkevarens logo bruker anførselstegn som en fargeaksent, og bilder av fersk frukt vises på alle produktene for å gi sortimentet et enhetlig uttrykk. Emballasjen er utformet for å redusere avfall. En stripekork erstatter aluminiumslokket, og øko-etiketten løsner lett når den kommer i kontakt med vann, noe som gjør det enklere for forbrukerne å resirkulere. T'aom-sortimentet omfatter juiceflasker, juicekartonger og fruktsmakende iskrembarer.
The Recognition
About the A' Design Award i Bronse
T'aom Fruktjuiceemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. T'aom Fruktjuiceemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. T'aom Fruktjuiceemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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