Eastroc Amla Juice Primærfunksjon: Drikkevareemballasje by Guangzhou ID Advertising Co.,Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2024
Eastroc Amla Juice Primærfunksjon: Drikkevareemballasje
by Guangzhou ID Advertising Co.,Ltd
Client: Guangzhou ID Advertising Co.,Ltd
A' Design Award i Jern Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Eastroc Amla Juice Primærfunksjon: Drikkevareemballasje
Boktekst: Eastroc Amla Juice er en emballasjedesign for en fruktjuicedrikk. Emballasjen preges av en myk grønn tone som gjenspeiler amla-fruktens naturlige farge og antyder drikkens smaksrensende og fordøyelsesfremmende egenskaper. Tre prikker er arrangert i et sammenhengende blondemønster på flaskehalsen og på kartongen for å forsterke den visuelle tilstedeværelsen i hyllen. Forstørrede bilder av amla-frukter er plassert forskjøvet over etiketten for å tiltrekke oppmerksomhet og indikere det høye juiceinnholdet. Juicen fylles på en sylindrisk PET-flaske med en helomsluttende etikett trykket med miljøvennlig blekk.
The Recognition
About the A' Design Award i Jern
Eastroc Amla Juice Primærfunksjon: Drikkevareemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Eastroc Amla Juice Primærfunksjon: Drikkevareemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Eastroc Amla Juice Primærfunksjon: Drikkevareemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
- Dimensions & Packaging
- Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm - Tags
- Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
- Production Technology
- The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
- Design Challenge
- Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
- Research
- Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
- Inspiration
- The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
- Project Duration
- The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
- Operation Flow
- The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
- Team Members
- Yilin Lu, Zijun Liu,Jianchao Chen
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