Hangzhou Scenery Mineralvannemballasje by Peng Guozhi

Hangzhou Scenery Mineralvannemballasje by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2024

Hangzhou Scenery Mineralvannemballasje

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner
Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Mineralvannemballasje

Hangzhou Scenery er en serie mineralvannemballasje basert på en glassflaske. Flasken måler 60 mm i bredden, 60 mm i dybden og 210 mm i høyden, og rommer 318 milliliter. Den slanke formen gir et komfortabelt grep. Glass er brukt i stedet for plast, slik at flasken kan gjenbrukes og avfallsmengden reduseres. Etikettene er produsert ved varmeoverføringstrykk og dekker en stor del av glassoverflaten. Illustrasjonene viser kjente severdigheter i Hangzhou, Kina, blant annet Vestsjøen, Storkanalen og Xixi nasjonale våtmarkspark.

The Recognition

About the A' Design Award i Bronse

Hangzhou Scenery Mineralvannemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hangzhou Scenery Mineralvannemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hangzhou Scenery Mineralvannemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi