Atb Merkevareidentitet by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
BronseGrafikk· 2024
Atb Merkevareidentitet
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award i Bronse Winner in Grafikk Category
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- Verified Award Winner
- Verify Award Status for #159833
The Design
About Atb Merkevareidentitet
Atb er en merkevareidentitet skapt for en produsent av skjermbeskyttere, herdet glass og beskyttelsesdeksler. Det sentrale symbolet er en minimalistisk gorillafigur der ansiktskonturene også danner bokstaven T, en referanse til teknologi. Gorillaformen antyder styrke og sikkerhet, mens rom- og futuristiske elementer uttrykker merkevarens tekniske karakter. Logoen er bygget opp av enkle geometriske former. To gorillafigurer kan kombineres, og uttrykkene deres kan varieres, slik at identiteten kan tilpasses mange medier og størrelser.
The Recognition
About the A' Design Award i Bronse
Atb Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Atb Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Atb Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand design, logo design, brand identity, fashion brand, geometric art, IP
- Production Technology
- Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. - Research
- ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
- Inspiration
- Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
- Project Duration
- The project commenced in June 2023 in Shenzhen and was successfully completed in December
- Operation Flow
- By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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