Auramithra Primær funksjon: Emballasje for energidrikk by Arvin Maleki

Auramithra Primær funksjon: Emballasje for energidrikk by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2024

Auramithra Primær funksjon: Emballasje for energidrikk

by Arvin Maleki

Client: Futuredge Design Studio

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #160173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auramithra Primær funksjon: Emballasje for energidrikk

Boktekst: Auramithra legemliggjør både minimalisme og intensitet. Den har et støyende mørkegrått lerret, aksentuert med en båndlignende virvel av farger som representerer den slumrende kraften innvendig. Flasken er ytterligere prydet med små, detaljerte svarte energisymboler som oppfordrer til et nærmere blikk. Levende fargetoner for merkenavnet står i slående kontrast mot den mørke bakgrunnen, noe som forsterker den visuelle appellen og oppnår en harmonisk balanse med et mystisk uttrykk. Denne designtilnærmingen formidler dyktig essensen av Auramithra, og forener enkelhet med en dyptgripende energifortelling.

The Recognition

About the A' Design Award i Jern

Auramithra Primær funksjon: Emballasje for energidrikk er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Auramithra Primær funksjon: Emballasje for energidrikk forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Auramithra Primær funksjon: Emballasje for energidrikk respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimensions & Packaging: Can 500 ml, Height: 168 mm
Tags: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Production Technology: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Design Challenge: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Research: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiration: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Project Duration: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Operation Flow: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Image Credits: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024