Y Design Visuell identitet by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2024
Y Design Visuell identitet
by Yunnan Tech and Business University
Client: Yunnan Tech and Besiness University
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #161257The Design
About Y Design Visuell identitet
Ved å bruke Eschers prinsipp for optisk illusjon tegnes en kuboid langs Y-aksen av strukturlinjen, og den samme kuboiden dupliseres på X- og Z-aksene, slik at endepunktene til de tre kuboidene overlapper fullstendig, og en geometrisk Y-bokstav dannes på et projeksjonplan. Gjennom ulike kombinasjoner genereres forskjellige optiske illusjoner, og mer romlig forestillingsevne fremkalles, noe som formidler Y Studios posisjonering innen utforskning av ulike rom.
The Recognition
About the A' Design Award i Jern
Y Design Visuell identitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Y Design Visuell identitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Y Design Visuell identitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
- Dimensions & Packaging
- This VI design is mainly used in studio supplies, and is made according to regular sizes.
- Tags
- Variable, Studio, Monkey King, Optical Illusion, Y
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- The biggest challenge of this design was to create a variable character from a simple Y element.
- Research
- Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
- Inspiration
- This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
- Project Duration
- The project started in March 2023 in Kunming and finished in May 2023 in Kunming
- Operation Flow
- Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
- Team Members
- Liu Kaiyi
Li Yingxing
Zhang Weiwei - Image Credits
- Optional Image #3: Illustrator LinHai, Texture, 2023.
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