Grace Flow Protein Boost Primærfunksjon: Flaskeemballasje for drikkevarer by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2025
Grace Flow Protein Boost Primærfunksjon: Flaskeemballasje for drikkevarer
by Jeff Wu
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #164480The Design
About Grace Flow Protein Boost Primærfunksjon: Flaskeemballasje for drikkevarer
Boktekst: Grace Flow Protein Boost er en flaskeemballasjedesign for en proteinrik funksjonsdrikk rettet mot unge treningsentusiaster. Den flytende proteindrikken kan åpnes og drikkes med en gang, uten behovet for blanding som proteinpulver krever. Hovedelementet i det visuelle uttrykket forener det kinesiske tegnet for "kul" med merkenavnet i latinske bokstaver, der de to deler felles strøk. Flaskehalsen er formet som et håndtak, og fargeforskjeller angir de ulike smakene. Flasken er laget av PET gjennom strekkblåseforming, og en metallfarget krympefilm dekker hele flaskekroppen.
The Recognition
About the A' Design Award i Bronse
Grace Flow Protein Boost Primærfunksjon: Flaskeemballasje for drikkevarer er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Grace Flow Protein Boost Primærfunksjon: Flaskeemballasje for drikkevarer forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Grace Flow Protein Boost Primærfunksjon: Flaskeemballasje for drikkevarer tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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