Designet Fabrika Coffee Emballasje av Eugene Wysota and Helen Trophimova er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2025
Fabrika Coffee Emballasje
av Eugene Wysota and Helen Trophimova
Klient: Shokoladnitsa
Vinner av A' Design Award i Sølv i kategorien Emballasje
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Om Fabrika Coffee Emballasje
Det fremtredende elementet i emballasjen er det utstansede vinduet formet som logoens kaffekverns blader. Dette designelementet gjør kaffebønnene synlige og gir en distinkt visuell effekt som fremhever produktets naturlige kvalitet. Den kuraterte fargepaletten differensierer kaffeblandingene og forsterker emballasjens hylleappell. Tekstplasseringen er utformet for å gi klar og konsis informasjon om brenningsgrad, smaksnoter og opprinnelse, samtidig som den opprettholder en ren og minimalistisk estetikk.
Anerkjennelsen
Om A' Design Award i Sølv
Fabrika Coffee Emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Fabrika Coffee Emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fabrika Coffee Emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- Dimensjoner og emballasje
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- Stikkord
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- Produksjonsteknologi
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- Designutfordring
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- Forskning
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- Inspirasjon
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- Prosjektvarighet
- The project started in January 2022 in Moscow and was completed in May 2022
- Driftsflyt
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- Patenter
- Trademark by Shokoladnitsa LLC.
- Teammedlemmer
- W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova - Bildekreditering
- mockups by Creatsy
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