Meet in Arcadia Merkevaredesign av Xiaoming Meng and Xueke Fang

Designet Meet in Arcadia Merkevaredesign av Xiaoming Meng and Xueke Fang er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Bronse i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

BronseGrafikk· 2025

Meet in Arcadia Merkevaredesign

av Xiaoming Meng and Xueke Fang

Klient: China Social Entrepreneur Foundation

Vinner av A' Design Award i Bronse i kategorien Grafikk

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Designet

Om Meet in Arcadia Merkevaredesign

Book Text: Meet in Arcadia er en merkevaredesign skapt for et prosjekt for revitalisering av landsbygda i Longtang-landsbyen, Guizhou-provinsen i Kina. Logoen er inspirert av det kinesiske tegnet for skjønnhet. Terrasserte risåkre er tegnet på en minimalistisk og abstrakt måte. Over åkrene er abstrakte Miao-landsbyhus sammenføyd med tegnets strøk, der ett strøk blir til et tak. Identiteten støtter opp om landsbyturisme som den viktigste lokale næringen. Designet har som mål å synliggjøre lokal kultur og bidra til at landsbyboerne kan delta i merkevarebyggingen.

Anerkjennelsen

Om A' Design Award i Bronse

Meet in Arcadia Merkevaredesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Meet in Arcadia Merkevaredesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Meet in Arcadia Merkevaredesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensjoner og emballasje: Height 594mm x Width 420mm
Stikkord: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Produksjonsteknologi: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Designutfordring: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Forskning: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspirasjon: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Prosjektvarighet: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Driftsflyt: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patenter: Logo (2022) China Social Entrepreneur Foundation
Teammedlemmer: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Bildekreditering: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]