Bronse Emballasje · 2025
Grandpa Gui Teemballasje
by Jinxin Liu
- A' Design Award i Bronse 2025 in Emballasje
- CLIENT: Grandpa Gui
- Estimated Number of Design Views: 12,281
- Verification code 73049340B5 · Verify this award
Colors
About Grandpa Gui Teemballasje
Bestefar Gui er en teemballasjedesign skapt for et urtete-merke. Emballasjen er laget av matt spesialpapir, trykt med Pantone-farger og ferdigstilt med preging. Illustrasjoner av urtene og blomstene som teen inneholder, vises på overflaten. En lys fargepalett reflekterer produktets lette karakter. Strukturen forbedrer den tradisjonelle flyeskeformen og kombineres med en tradisjonell kinesisk vikleform. Viklemetoden holder produksjonskostnadene lave og gir emballasjen et særpreget utseende.
About the A' Design Award i Bronse
Grandpa Gui Teemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Grandpa Gui Teemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Grandpa Gui Teemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- Dimensions & Packaging
- Width 270 mm x Depth 100 mm x Height 95 mm
- Tags
- Packaging, Tea, Chinese Culture, Women, Herbs
- Production Technology
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- Design Challenge
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- Research
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- Inspiration
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- Project Duration
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- Operation Flow
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- Image Credits
- Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu
