Bronse Grafikk · 2026
Rebrand Next Primær funksjon: Merkevarebygging
by Eluan Araujo
- A' Design Award i Bronse 2026 in Grafikk
- CLIENT: Ash Studio
- Estimated Number of Design Views: 13,468
- Verification code 90F81FC4E2 · Verify this award
Colors
About Rebrand Next Primær funksjon: Merkevarebygging
Boktekst: Dette prosjektet presenterer et visuelt identitetssystem utformet for å representere sameksistens og kontinuitet mellom ulike generasjoner innenfor en felles institusjonell kontekst. Forslaget er basert på en tydelig og modulær geometrisk struktur som muliggjør fleksibel anvendelse samtidig som visuell konsistens bevares. Symbolet kombinerer formell enkelhet med symbolsk dybde, og gir mulighet for tilpasning på tvers av flere formater og målgrupper. Resultatet er en varig og funksjonell identitet som passer for miljøer som krever balanse mellom samtidsuttrykk og tradisjon.
About the A' Design Award i Bronse
Rebrand Next Primær funksjon: Merkevarebygging er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Rebrand Next Primær funksjon: Merkevarebygging forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Rebrand Next Primær funksjon: Merkevarebygging tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
- Dimensions & Packaging
- The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
- Tags
- branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
- Production Technology
- The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
- Design Challenge
- The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
- Research
- Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
- Inspiration
- This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
- Project Duration
- The project was developed between March and April 2024 in Curitiba, Brazil.
- Operation Flow
- The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.
