Designet New Fashion of Chinese Elements Plakat av Chen Gang er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Bronse i konkurransekategorien Kulturarv og kulturindustridesign.
BronseKulturarv· 2025
New Fashion of Chinese Elements Plakat
av Chen Gang
Klient: Hangzhou Arts and Crafts Museum
Vinner av A' Design Award i Bronse i kategorien Kulturarv
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Om New Fashion of Chinese Elements Plakat
Ny mote av kinesiske elementer er en plakatserie basert på tradisjonell kinesisk kunst og håndverk. Designet henter mønstre fra klær, silke og keramikk, og dekonstruerer og transformerer dem deretter til moderne grafikk. Tradisjonelle mønstre bærer lykkevarslende betydninger og uttrykker ønsker om et bedre liv. Digitale designverktøy brukes til å tegne motivene på nytt for et samtidig publikum. Hver plakat måler 700 ganger 1000 millimeter. Målet er å holde kulturarven synlig og bringe tradisjonelle håndverksmønstre inn i det moderne livet.
Anerkjennelsen
Om A' Design Award i Bronse
New Fashion of Chinese Elements Plakat er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. New Fashion of Chinese Elements Plakat forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. New Fashion of Chinese Elements Plakat tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Dimensjoner og emballasje
- 700mm*1000mm
- Stikkord
- Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
- Produksjonsteknologi
- This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
- Designutfordring
- The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
- Forskning
- This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
- Inspirasjon
- The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Prosjektvarighet
- The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.
Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,
Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun - Driftsflyt
- This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
- Patenter
- Hangzhou Arts and Crafts Museum, 2024
- Bildekreditering
- Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang
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