Sølv Grafikk · 2025
Rotary Sans Skrifttype
by Paul Robb and Moira Bartoloni
- A' Design Award i Sølv 2025 in Grafikk
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 81,828
- Verification code B4A69D0F3E · Verify this award
Colors
About Rotary Sans Skrifttype
Rotary Sans er en OpenType sans-serif skrifttype med geometriske strukturer og subtile formvariasjoner. Den inkluderer pæreformede blekkfeller som fremmer lesbarhet og tilfører et distinkt visuelt element. Skrifttypen tilbyr et komplett latinsk tegnsett, pluss alternative tegn og ligaturer, for ulike typografiske bruksområder. Designet legger vekt på klarhet og konsistens, egnet for kontekster som merkevarebygging. Rotary Sans kommer i flere vekter og stiler, anvendelig i både digitale og trykte formater der lesbarhet og enhetlig utseende er nødvendig.
About the A' Design Award i Sølv
Rotary Sans Skrifttype er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Rotary Sans Skrifttype forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Rotary Sans Skrifttype er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
- Dimensions & Packaging
- The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
- Tags
- Type design, Typeface, Specimen
- Production Technology
- The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
- Design Challenge
- The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
- Research
- The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
- Inspiration
- Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
- Project Duration
- Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
- Operation Flow
- The presentation box was gifted to the first ten companies that purchased the complete typeface family.
- Image Credits
- Paul Henry Robb
