Kanade Japanese Primær funksjon: Emballasje by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2025
Kanade Japanese Primær funksjon: Emballasje
by Yuko Takagi
A' Design Award i Sølv Winner in Emballasje Category
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The Design
About Kanade Japanese Primær funksjon: Emballasje
Boktekst: Emballasjedesignet for Kanade, en eksklusiv japansk håndverkslikør, henter inspirasjon fra tradisjonell estetikk for å gjenspeile produktets raffinerte, naturlige smak. Inspirert av harmonikonseptet bruker designet spesialtilpasset washi-papir med blanke fibre, som skaper kontrast mellom matt og subtil glans for en taktil, håndverksmessig følelse. Akvarellillustrasjoner og håndskrevet kalligrafi forsterker det håndlagde inntrykket, mens en spesialtilpasset skrifttype tilfører en moderne, men kulturelt forankret identitet. Resultatet er en emballasje som forener tradisjon og samtidens sensibilitet for global appell.
The Recognition
About the A' Design Award i Sølv
Kanade Japanese Primær funksjon: Emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Kanade Japanese Primær funksjon: Emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Kanade Japanese Primær funksjon: Emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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