Cyber Yoke Ratt by Don Ian is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Kjøretøydeler, biltilbehør og pleieproduktdesign Competition Category.
BronseKjøretøytilbehør· 2025
Cyber Yoke Ratt
by Don Ian
Client: Agiling
A' Design Award i Bronse Winner in Kjøretøytilbehør Category
Verified Award Winner
Verify Award Status for #168600The Design
About Cyber Yoke Ratt
Denne produktdesignen er en forbedring av det tradisjonelle runde rattet som kan forbedre førerens sikt fremover. Rattringens ovale rektangulære form fremhever en følelse av teknologi og futurisme, og kombinerer fordelene ved sirkulært ratt og halveiket ratt. Designen med ulike materialer og farger på de doble ringene innvendig og utvendig reflekterer en visuell effekt av lagdeling. Anvendelsen av spesielle tekstiler med fargegradienter gir mer personlige valgmuligheter. Designeren håper å skape et produkt som balanserer estetikk og praktiskhet.
The Recognition
About the A' Design Award i Bronse
Cyber Yoke Ratt er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Cyber Yoke Ratt forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Cyber Yoke Ratt tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modified steering wheel designed for Tesla Model 3/Y, Create a steering wheel that combines the advantages of circular steering wheel and half-spoke steering wheel. The unique wheel rim shape of Oval Rectangle highlights a strong sense of technology and futurism, and the design of different materials and colors on the double rings of inner and outer reflects a special sense of layering. The application of particular material-color gradient fabrics provides more personalized choices.
- Dimensions & Packaging
- 358 (mm) x 147 (mm) x 268 (mm)
- Tags
- Steering Wheel, Cyber Yoke, CyberYoke, Tesla, Model 3, Model Y, Agiling, Don Ian
- Production Technology
- Five-layer Process: 1. One-piece die casting frame; 2. First layer of PU foam; 3. Built-in heating patch; 4. Second layer of PU foam; 5. Surface mat. covering.
- Design Challenge
- The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times. In addition, the surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.
- Research
- Using NX to create design models and then using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase. For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.
- Inspiration
- The traditional circular steering wheel allows both hands to move freely, it‘s easy to get the hands mixed up after turning and returning, while a half-spoke steering wheel can cause the other hand to grab the air when turning and turning back, so we aimed to build a steering wheel that avoids both problems. On the other hand, the inspiration for using color gradient fabrics comes from the paintings of Van Gogh, and we hope to create a product that balances aesthetics and practicality.
- Project Duration
- The project started in Guangzhou in December 2023, obtained a patent in August 2024, and entered mass production in December 2024.
- Operation Flow
- About the installation of the modified steering wheel: 1. Remove the original steering wheel from the car; 2. Disassemble the original steering wheel parts (button module, shell, etc.); 3. Install the original steering wheel parts on the steering wheel body of this design; 4. Install the steering wheel as a whole on the car.
- Patents
- Patented. Patent No.ZL 2024 3 0389406.8, Patent Holder: Agiling (Guangzhou) Tech Co., Ltd. Year 2024.
Copyrights belong to Agiling (Guangzhou) Tech Co., Ltd. Year 2024. - Team Members
- Designer: Don Ian
- Image Credits
- Image #1: Photographer Don Ian, Guangzhou, 2024.
Image #2: Photographer Don Ian, Guangzhou, 2024.
Image #3: Photographer Don Ian, Guangzhou, 2024.
Image #4: Photographer Don Ian, Guangzhou, 2024.
Image #5: Photographer Don Ian, Guangzhou, 2024.
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