Cyp Visuell identitet by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2025
Cyp Visuell identitet
Client: Construcciónes y Pavimentos
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #169177The Design
About Cyp Visuell identitet
Cyp henvendte seg til studioet på jakt etter et nytt grafisk identitetsalternativ som ville forfriske merkevaren deres, etablere en mer personlig men likevel særpreget identitet som reflekterte deres nye tilstedeværelse og tilnærming i bransjen. Det endelige designet representerer selskapets primære tjeneste- og produkttilbud samtidig som det formidler en følelse av trygghet og pålitelighet. Konseptet er påvirket av prinsippene i Yin-Yang, som representerer samspillet mellom motsatte krefter, og fanger opp dualiteten i Cyps hovedproduktlinjer, som samtidig balanserer og utfyller hverandre.
The Recognition
About the A' Design Award i Jern
Cyp Visuell identitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Cyp Visuell identitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Cyp Visuell identitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:
A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering. - Dimensions & Packaging
- Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
- Tags
- Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
- Production Technology
- Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
- Design Challenge
- Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
- Research
- A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
- Inspiration
- Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
- Project Duration
- Project started in Bogota, on April of 2024, and was published officially in June 2024
- Operation Flow
- Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
- Team Members
- Pablo Prada Granada
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