Restbase Logo- og profildesign by Sxdesign is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2025

Restbase Logo- og profildesign

by Sxdesign

Client: RestBase

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner
Verify Award Status for #169962

View at A' Design Award Press Release Award Badge

Colors

The Design

About Restbase Logo- og profildesign

Restbase er en logo- og profildesign skapt for en merkevare med fokus på hvile og restitusjon. Ordmerket kombinerer seriff- og grotesk-bokstavformer med et bevisst mellomrom, som balanserer stabilitet og flyt. RB-monogrammet, avledet fra ordmerket, videreføres i kantede rammemønstre. Varme oransjetoner kombineres med monokrom fotografi for å uttrykke både energi og ro. Trykket utføres med metoder av høy kvalitet på resirkulerbare materialer. Identiteten fremstiller hvile som en aktiv og disiplinert praksis snarere enn passiv nedetid.

The Recognition

About the A' Design Award i Bronse

Restbase Logo- og profildesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Restbase Logo- og profildesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Restbase Logo- og profildesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimensions & Packaging: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Tags: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Production Technology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Research: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiration: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Project Duration: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operation Flow: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patents: sxdesign
Team Members: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Image Credits: sxdesign