Bronse Emballasje · 2025
Handicraft Class 10 Years Baijiu-emballasje
by Liandong Zhang and Xueqian Zhang
- A' Design Award i Bronse 2025 in Emballasje
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 13,307
- Verification code 8744A94878 · Verify this award
Colors
About Handicraft Class 10 Years Baijiu-emballasje
Håndverksklasse 10 år er emballasje designet for aldret baijiu. Flasken beholder en klassisk tåredråpeform og er ferdigbehandlet med en matt, dyp petroleumsblå metallakkspray, kombinert med detaljer i kanonmetall og gull. Teksten på etiketten er utformet i en boktrykkstil. Korken har en sikkerhetsfunksjon mot forfalskning som brytes ved åpning, samt en gjennomsiktig, gullpreget topp, mens halsen er pakket inn i trykt papir. Ytteremballasjen har boktrykkdetaljer utformet som et stempel, og papirinnleggene inni er laget av resirkulerbare og biologisk nedbrytbare materialer.
About the A' Design Award i Bronse
Handicraft Class 10 Years Baijiu-emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Handicraft Class 10 Years Baijiu-emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Handicraft Class 10 Years Baijiu-emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
- Dimensions & Packaging
- box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g - Tags
- Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
- Production Technology
- Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
- Design Challenge
- The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
- Research
- Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
- Inspiration
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
- Project Duration
- Starting October 2023 Nanjing, Jiangsu, China
- Operation Flow
- The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
