Dream Of The Blue Emballasje for brennevinsflaske by Wen Liu

Dream Of The Blue Emballasje for brennevinsflaske by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2026

Dream Of The Blue Emballasje for brennevinsflaske

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dream Of The Blue Emballasje for brennevinsflaske

Dream Of The Blue er en flaskeemballasje designet for en premium kinesisk baijiu. Flasken beholder merkevarens klassiske silhuett og tilfører et rustningsmotiv hentet fra filmen Investiture of the Gods, med fint utskårne eldgamle mønstre over hele overflaten. Hele flasken, inkludert rustningsrelieffet, er formet som ett enkelt stykke glass gjennom en helstøpt formingsprosess, noe som holder produksjonskostnadene lave. Emblemet på fronten er laget av resirkulert aluminium. Emballasjen måler 105 x 105 x 308 millimeter.

The Recognition

About the A' Design Award i Bronse

Dream Of The Blue Emballasje for brennevinsflaske er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Dream Of The Blue Emballasje for brennevinsflaske forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Dream Of The Blue Emballasje for brennevinsflaske tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Production Technology: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Design Challenge: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Research: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspiration: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Project Duration: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Operation Flow: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Team Members: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao