Jinzhongzi Emballasje for baijiu-flaske by Wen Liu

Jinzhongzi Emballasje for baijiu-flaske by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2026

Jinzhongzi Emballasje for baijiu-flaske

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Emballasje for baijiu-flaske

Jinzhongzi er en emballasjedesign for en premium baijiu produsert i Anhui-provinsen i Kina. Brennevinet presenteres i en flaske av krystallglass, hvor den nedre delen er omviklet med flettede bambusstrimler og ferdigbehandlet med et sprøytelakkert belegg. Bambusflettingen henviser til merkevarens tradisjonelle lagringsmetode, der bambusstrimler flettes rundt spesialbehandlede krukker som brukes til modning av brennevinet. Flasken måler 145 x 115 x 275 millimeter. Den flettede detaljen gir emballasjen en taktil kvalitet og understøtter merkevarens identitet.

The Recognition

About the A' Design Award i Jern

Jinzhongzi Emballasje for baijiu-flaske er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Jinzhongzi Emballasje for baijiu-flaske forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Jinzhongzi Emballasje for baijiu-flaske respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan