Zhen Yuan Zeng Baijiu-emballasje by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2026
Zhen Yuan Zeng Baijiu-emballasje
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #173079The Design
About Zhen Yuan Zeng Baijiu-emballasje
Zhen Yuan Zeng er en emballasjedesign for en lagret baijiu, et tradisjonelt kinesisk brennevin. Flasken er laget av keramikk og formet som en moderne versjon av den tradisjonelle brennevinskrukken. Presise geometriske fasetter foredler den klassiske formen og reduserer dens visuelle tyngde. Den bølgede korken henviser til den langsomme lagringen av brennevinet inne i krukken. Flasken er innpakket i sulfatpapir, som mykner konturene og delvis skjuler formen. Papiret rives av forbrukeren, slik at flasken avdekkes trinn for trinn. Emballasjen måler 85 x 85 x 165 millimeter.
The Recognition
About the A' Design Award i Sølv
Zhen Yuan Zeng Baijiu-emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Zhen Yuan Zeng Baijiu-emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Zhen Yuan Zeng Baijiu-emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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