Nowy Styl Utstillingsstand av Konarski and Bzowski Piotr Duraj

Designet Nowy Styl Utstillingsstand av Konarski and Bzowski Piotr Duraj er en høyt verdsatt vinner av den svært prestisjetunge 2026 A' Design Award i Gull i konkurransekategorien Messearkitektur, interiør og utstillingsdesign.

GullMesse· 2026

Nowy Styl Utstillingsstand

av Konarski and Bzowski Piotr Duraj

Klient: Konarski & Bzowski

Vinner av A' Design Award i Gull i kategorien Messe

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Designet

Om Nowy Styl Utstillingsstand

Nowy Styl er en utstillingsstand skapt for presentasjon av kontormøbler på en fagmesse. Standen dekker 607,5 kvadratmeter og følger biofile designprinsipper. Utformingen er basert på metaforen om et tre, uttrykt gjennom bygde objekter. Vifter skaper en mild bris som gir liv til rommet, mens varm belysning minner om sollys som siler gjennom løvverk. Designet setter menneskelig opplevelse foran direkte salg. Hensikten er å vise hvordan en arbeidsplass kan støtte velvære, redusere stress og forbedre konsentrasjonen.

Anerkjennelsen

Om A' Design Award i Gull

Nowy Styl Utstillingsstand er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Nowy Styl Utstillingsstand forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Nowy Styl Utstillingsstand skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimensjoner og emballasje: The stand is 607,5 square metres.
Stikkord: fair, wellbeing, nature, personification, control, instinct
Produksjonsteknologi: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Designutfordring: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Forskning: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspirasjon: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Prosjektvarighet: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Driftsflyt: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Teammedlemmer: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Bildekreditering: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.