Wellkaya Primærfunksjon: Urte-kjeks med hirse by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2026
Wellkaya Primærfunksjon: Urte-kjeks med hirse
Client: Brandsthan
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #178726The Design
About Wellkaya Primærfunksjon: Urte-kjeks med hirse
Boktekst: Emballasjesystemet kommuniserer funksjonelle urtefordeler gjennom et tydelig typografisk hierarki og en strukturert informasjonsoppsett. Tre varianter skilles ved hjelp av kontrollert fargekoding, konsekvent rutejustering og konsis ikonografi for rask gjenkjenning. Vintage botaniske graveringer refererer til tradisjonell urtekunnskap, mens forenklede komposisjoner opprettholder lesbarheten i butikkmiljøer. Nøktern detaljering støtter klarhet og konsistens. Designet balanserer kulturelle referanser med en samtidig struktur, og sikrer lesbarhet og differensiering.
The Recognition
About the A' Design Award i Bronse
Wellkaya Primærfunksjon: Urte-kjeks med hirse er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Wellkaya Primærfunksjon: Urte-kjeks med hirse forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Wellkaya Primærfunksjon: Urte-kjeks med hirse tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Dimensions & Packaging
- 174 mm x 60 mm x 198 mm
- Tags
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Production Technology
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Design Challenge
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Research
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Inspiration
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Project Duration
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Operation Flow
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
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