Designet Episode Conveni Boligmerkevaresystem av Yiseo Kwon er en høyt verdsatt vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Reklame, markedsføring og kommunikasjonsdesign.
BronseReklame· 2026
Episode Conveni Boligmerkevaresystem
av Yiseo Kwon
Klient: Sk D&d
Vinner av A' Design Award i Bronse i kategorien Reklame
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Om Episode Conveni Boligmerkevaresystem
Episode Conveni er et merkevaresystem skapt for en boligtjeneste med fokus på effektiv urban livsstil. Identiteten er bygget rundt metaforen om en bryter, slik at essensielle tjenester kan slås på og unødvendige elementer slås av. Systemet omfatter en logoarkitektur, et typografi- og fargeskjema samt et ikonspråk for digitale grensesnitt. Skilting, digitalt innhold og brukerkommunikasjon følger de samme visuelle reglene. Resultatet er skalerbart og kan tilpasses hvert enkelt sted samtidig som det forblir konsistent.
Anerkjennelsen
Om A' Design Award i Bronse
Episode Conveni Boligmerkevaresystem er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Episode Conveni Boligmerkevaresystem forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Episode Conveni Boligmerkevaresystem tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
- Dimensjoner og emballasje
- The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
- Stikkord
- branding, visual identity, logo system, design system, user experience
- Produksjonsteknologi
- Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
- Designutfordring
- The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
- Forskning
- This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
- Inspirasjon
- This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
- Prosjektvarighet
- The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
- Driftsflyt
- This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
- Patenter
- Copyrights belong to SK D&D Co., Ltd., 2025.
- Teammedlemmer
- Yiseo Kwon
Jaegyeong Seok
Hyeon Kim
Sponset
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