ABA Typographic Posters Reklamekampanje av Paul Robb

Designet ABA Typographic Posters Reklamekampanje av Paul Robb er en høyt verdsatt vinner av den svært prestisjetunge 2026 A' Design Award i Sølv i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

SølvGrafikk· 2026

ABA Typographic Posters Reklamekampanje

av Paul Robb

Klient: S6 Foundry

Vinner av A' Design Award i Sølv i kategorien Grafikk

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Designet

Om ABA Typographic Posters Reklamekampanje

ABA Typographic Posters er en reklamekampanje laget for et kunstuniversitet. Typografiske plakater i storformat trykkes og monteres på offentlige steder i byrommet, der dristige layouter og fargesystemer tiltrekker seg oppmerksomhet. Hver plakat fungerer som en markør for utvidet virkelighet-innhold, som betrakterne får tilgang til ved å skanne det trykte bildet med en smarttelefon. Det utvidede virkelighetslaget tilfører animert og interaktivt materiale som utvider det trykte budskapet. Kampanjen presenterer kunstutdanning for potensielle studenter på en direkte og deltakende måte.

Anerkjennelsen

Om A' Design Award i Sølv

ABA Typographic Posters Reklamekampanje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. ABA Typographic Posters Reklamekampanje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. ABA Typographic Posters Reklamekampanje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensjoner og emballasje: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Stikkord: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Produksjonsteknologi: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Designutfordring: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Forskning: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspirasjon: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Prosjektvarighet: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Driftsflyt: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Teammedlemmer: Paul Robb, Moria Bartoloni, Tommaso Paganini
Bildekreditering: Paul Henry Robb