Mei Tao Wan Visuell identitet, veifinningssystem av Zilong Chen

Designet Mei Tao Wan Visuell identitet, veifinningssystem av Zilong Chen er en høyt verdsatt vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

BronseGrafikk· 2026

Mei Tao Wan Visuell identitet, veifinningssystem

av Zilong Chen

Klient: City University of Macau

Vinner av A' Design Award i Bronse i kategorien Grafikk

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Designet

Om Mei Tao Wan Visuell identitet, veifinningssystem

Mei Tao Wan er en visuell identitet og et veifinningssystem for en kulturpark på et historisk keramikkområde i Foshan, Kina. Designet abstraherer de strukturelle linjene i Nanfeng Ancient Kiln-distriktet til et geometrisk skjelett. Dette skjelettet danner en spesialtegnet skrifttype med 26 bokstaver og tallene 0 til 9, sammen med geometriske ikoner. Skiltene er laget av akryl med høy transparens og rustfritt stål med svart kobberfinish. Integrert LED-belysning i sokkelen holder teksten lesbar om natten. Systemet knytter stedets historie sammen med dets nye kulturelle funksjon.

Anerkjennelsen

Om A' Design Award i Bronse

Mei Tao Wan Visuell identitet, veifinningssystem er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Mei Tao Wan Visuell identitet, veifinningssystem forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Mei Tao Wan Visuell identitet, veifinningssystem tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Dimensjoner og emballasje: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Stikkord: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Produksjonsteknologi: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Designutfordring: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Forskning: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Inspirasjon: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Prosjektvarighet: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Driftsflyt: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Teammedlemmer: Designer：CHEN ZILONG
Bildekreditering: Image #1-5 : CHEN ZILONG