Mobility Future Within Reach Merkevarekommunikasjon by Hayato Itakura

Mobility Future Within Reach Merkevarekommunikasjon by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Reklame, markedsføring og kommunikasjonsdesign Competition Category.

SølvReklame· 2026

Mobility Future Within Reach Merkevarekommunikasjon

by Hayato Itakura

Client: tacto Inc.

A' Design Award i Sølv Winner in Reklame Category

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Verified Award Winner

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Colors

The Design

About Mobility Future Within Reach Merkevarekommunikasjon

Mobility Future Within Reach er et merkevarekommunikasjonsprogram utviklet for et pedagogisk turnéarrangement om fremtidens mobilitet. Midtpunktet er en stor diorama laget av Fine Flute-bølgepapp, som måler 1030 mm i høyde, 1456 mm i bredde og 500 mm i dybde. Hver del ble laserkuttet og deretter montert for hånd. Interaktive mekanismer får kjøretøy til å bevege seg, bygninger til å lyse opp og byen til å respondere gjennom lys, lyd og bevegelse. Det resirkulerbare materialet støtter bærekraftstemaet og hjelper barn med å forestille seg fremtidens mobilitet gjennom lek.

The Recognition

About the A' Design Award i Sølv

Mobility Future Within Reach Merkevarekommunikasjon er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Mobility Future Within Reach Merkevarekommunikasjon forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Mobility Future Within Reach Merkevarekommunikasjon er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration