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Wudang Blessing Visuell identitet by Yao Wu
Wudang Blessing Visuell identitet by Yao Wu
Wudang Blessing Visuell identitet by Yao Wu
Wudang Blessing Visuell identitet by Yao Wu
Wudang Blessing Visuell identitet by Yao Wu

Sølv Reklame · 2026

Wudang Blessing Visuell identitet

by Yao Wu

  • A' Design Award i Sølv 2026 in Reklame
  • CLIENT: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
  • Estimated Number of Design Views: 15,381
  • Verification code 8AA9DA6A23 · Verify this award
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Colors

About Wudang Blessing Visuell identitet

Wudang Blessing er et visuelt identitetssystem skapt for et kulturturismemerke. Systemet nytolker taoistiske kulturfigurer, inkludert keiser Zhenwu, de fem rikdomsgudene, Fu Lu Shou og Taizi-skråningens studievelsignelse, i en samtidig illustrasjonsstil. Typografien integrerer fjellkurver i strøkene. Mønstrene er modulære, og vektorgrafikken kan skaleres fra visittkort til reklametavler. To fargemoduser tilbys, CMYK for trykk og RGB for skjermer. Det enhetlige systemet erstatter spredte bilder og støtter produkter, emballasje og digitale medier.

About the A' Design Award i Sølv

Wudang Blessing Visuell identitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Wudang Blessing Visuell identitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Wudang Blessing Visuell identitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Press Kit

Unique Properties
Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging
Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags
Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology
Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge
Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research
Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration
Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration
The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow
Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents
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Image Credits
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