Digital Fashion Primær funksjon: Digital moteutstilling av Fabrix World

Designet Digital Fashion Primær funksjon: Digital moteutstilling av Fabrix World er en høyt verdsatt vinner av den svært prestisjetunge 2026 A' Design Award i Sølv i konkurransekategorien Arrangement og hendelsesdesign.

SølvArrangement· 2026

Digital Fashion Primær funksjon: Digital moteutstilling

av Fabrix World

Klient: FabriX

Vinner av A' Design Award i Sølv i kategorien Arrangement

20,189

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Designet

Om Digital Fashion Primær funksjon: Digital moteutstilling

Boktekst: Installasjonen på ComplexCon Hong Kong 2025 presenterte et detaljhandelsmiljø strukturert gjennom et fygitalt system som kombinerer romdesign og interaktive grensesnitt. AR-kiosker for prøving, innebygde skjermer og et mobilt forhåndsbestillingsgrensesnitt dannet en sammenhengende se nå, prøv nå, bestill nå-sekvens. Buede reflekterende overflater og åpninger i flere retninger styrte sirkulasjonen, mens integrert datafangst muliggjorde tilbakemelding i sanntid for etterspørselsbasert produksjon, og illustrerte en hybrid tilnærming til moderne detaljhandelsmiljøer for mote.

Anerkjennelsen

Om A' Design Award i Sølv

Digital Fashion Primær funksjon: Digital moteutstilling er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Digital Fashion Primær funksjon: Digital moteutstilling forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Digital Fashion Primær funksjon: Digital moteutstilling er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Dimensjoner og emballasje: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Stikkord: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Produksjonsteknologi: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Designutfordring: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Forskning: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Inspirasjon: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Prosjektvarighet: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Driftsflyt: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Patenter: Copyrights belong to FabriX World, 2025
Teammedlemmer: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress