Cistanche Desertico Drikkevareemballasje av Lei Wen

Designet Cistanche Desertico Drikkevareemballasje av Lei Wen er en høyt verdsatt vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2026

Cistanche Desertico Drikkevareemballasje

av Lei Wen

Klient: Tocreate Brand

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Cistanche Desertico Drikkevareemballasje

Cistanche Desertico er et emballasjedesign for en plantebasert drikk laget med cistanche deserticola-peptid. Emballasjen er en kompakt eske som enkelt får plass i en veske. Strukturen er lett og modulær, slik at drikken inni kan tas ut etter et enkelt åpningstrinn. Esken er laget av hvit kartong med gullfoliepreg, noe som understøtter en minimalistisk og formell visuell stil. Designet beveger seg bort fra det tunge uttrykket til tradisjonell tonic-emballasje og imøtekommer de daglige vanene til unge kontorarbeidere.

Anerkjennelsen

Om A' Design Award i Bronse

Cistanche Desertico Drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Cistanche Desertico Drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Cistanche Desertico Drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensjoner og emballasje: 230*158*145毫米
Stikkord: Big health brands, plant-based beverages, packaging design
Produksjonsteknologi: White cardboard box with gold foil stamping.
Designutfordring: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Forskning: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspirasjon: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Prosjektvarighet: The project will be launched in 2025 and enter the production and sales phase.
Driftsflyt: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patenter: donge ejiao
Teammedlemmer: LEO