Milk Easy Plus Primær funksjon: Melkeskummer by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Husholdningsapparatdesign Competition Category.
SølvHusholdningsapparat· 2026
Milk Easy Plus Primær funksjon: Melkeskummer
Client: Lavazza
A' Design Award i Sølv Winner in Husholdningsapparat Category
Verified Award Winner
Verify Award Status for #183429The Design
About Milk Easy Plus Primær funksjon: Melkeskummer
Boktekst: Milk Easy Plus er en eksklusiv skummer designet av Lavazza for å levere autentisk italiensk cappuccino hjemme, med en kompakt, konisk form og et brukervennlig grensesnitt inspirert av Tabli-maskinen. Den tilbyr både varm og kald skumming, med et gjennomsiktig lokk for å følge med på prosessen og enkel rengjøring. Produktet skiller seg ut med sin enkle betjening, dristige design og bruk av resirkulert plast fra forbruksavfall, samtidig som det opprettholder høye standarder for estetikk og kvalitet.
The Recognition
About the A' Design Award i Sølv
Milk Easy Plus Primær funksjon: Melkeskummer er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Milk Easy Plus Primær funksjon: Melkeskummer forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Milk Easy Plus Primær funksjon: Melkeskummer er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
- Dimensions & Packaging
- Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
- Production Technology
- main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber - Design Challenge
- Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
- Operation Flow
- Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
- Patents
- Design patent/registered design
- Image Credits
- Lavazza
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