Jern Emballasje · 2014

Massaya Vinemballasje

by BRANDiT.

A' Design Award i Jern 2014 in Emballasje
CLIENT: BRANDiT.
Estimated Number of Design Views: 17,460
Verification code 5329D19D5F · Verify this award

Visit Site View at A' Design Award Press Release

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About Massaya Vinemballasje

Massaya er en dekorativ emballasje designet for å romme to vinflasker. De fleste vinemballasjer er laget for vertikal visning og kastes så snart flaskene tas ut. Massaya tilbyr et gjenbrukbart alternativ. Emballasjen er horisontal, ettersom vin best lagres i den posisjonen, og den ser ut som en gammel bok. En innvendig utstansing formet etter de to flaskene holder dem trygt på plass. Lukkesystemet bruker to sideklaffer og to mindre klaffer, slik at det ikke er behov for klistremerker. Esken kan fylles på nytt eller brukes som et dekorativt objekt i en hylle.

About the A' Design Award i Jern

Massaya Vinemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Massaya Vinemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Massaya Vinemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Press Kit

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Image Credits: Vicken Demirdjian