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CIAK All Day Italian Restaurant by Monique Lee of Mas Studio Ltd

CIAK All Day Italian Restaurant by Monique Lee of Mas Studio Ltd is a highly esteemed winner of the very prestigious 2017 A' Design Award i Bronse in Interiør- og utstillingsdesign Competition Category.


BronseInteriør· 2017

CIAK All Day Italian Restaurant

by Monique Lee of Mas Studio Ltd

Client: Ciak All Day Italian

A' Design Award i Bronse Winner in Interiør Category

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The Design

About CIAK All Day Italian Restaurant

Designet er inspirert av og gjenspeiler det italienske søte livet - Dolce Vita. Scenen med landhusvinduer og teglsteinsliknende fasade ved inngangen skaper atmosfæren av et torg i en liten italiensk by. Sammen med parkettgulvet og grønnplantene leder dette gjestene inn i en eksotisk italiensk by for å nyte et avslappet måltid.

The Recognition

About the A' Design Award i Bronse

CIAK All Day Italian Restaurant er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. CIAK All Day Italian Restaurant forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. CIAK All Day Italian Restaurant tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The trattoria is a restoration of an Italian town. The country house’s walls and windows, red brick façade walls are just like a plaza. Together with the parquet tiles, they all recall a feeling of an exotic Italian town.
Dimensions & Packaging
The site area is 369 sq.m²
Tags
Dolce Vita, Classic movie, Italian country house, Italian town elements, 30’s & 40’s Hollywood movie.
Production Technology
The centerpiece of the restaurant is a wooden decoration imitating natural tree branches, connected to a radiating aluminum ceiling in wood surface finishing, while the walls are parqueted with red bricks of different thickness.
Design Challenge
Italian - Dolce Vita - sweet life, is a relatively abstract feeling. It is an attitude to life and guides us how to enjoy life. What we expect after a day’s hard work is nothing more than enjoying a meal at a leisurely and comfortable restaurant. This is also what we wish to offer to our family.
Research
The design is based on CIAK All Day Italian business philosophy. It hopes to present a mood and an attitude to life to their guests. To restore an Italian countryside culture, tell Dolce Vita - sweet life philosophy, and restore a mood of the 30s - 40s classic Italian movies. We research mainly on the internet.
Inspiration
The design is inspired by and resonates Italian - Dolce Vita. It features Italian home’s natural feeling and motifs of their brand including classic Italian movie scenes, nostalgic posters and video player. The comfortable setting with brick, natural wood and tiles hints at the picturesque streets of Italian towns, while vintage posters and projections recall the golden years of Italian cinema.
Project Duration
The project started in Feb 2016 and finished in June 2016 in Hong Kong.
The Restaurant is located at Shop# 265, 2/F Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong.
Operation Flow
Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30s and 40s.
Patents
Copyrights belong to Mas Studio Ltd., 2016.
Team Members
Design Director: Monique, Sum Wing Lee
Designer: Leo, Chun Fan Chan
Image Credits
Image #1- Photographer Raven Tsoi, CIAK 2016
Image #2- Photographer Raven Tsoi, CIAK 2016
Image #3- Photographer Raven Tsoi, CIAK 2016
Image #4- Photographer Raven Tsoi, CIAK 2016
Image #5- Photographer Raven Tsoi, CIAK 2016

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