Designet The Sands Wine Labels Vinetiketter av Giovanni Murgia er en høyt verdsatt vinner av den svært prestisjetunge 2018 A' Design Award i Jern i konkurransekategorien Emballasjedesign.
JernEmballasje· 2018
The Sands Wine Labels Vinetiketter
Klient: Cantina Li Duni
Vinner av A' Design Award i Jern i kategorien Emballasje
Verifisert prisvinner
Verifiser prisstatus for #67776Designet
Om The Sands Wine Labels Vinetiketter
For å realisere designet av disse etikettene ble det gjennomført forskning på trykktekniker, materialer og grafiske valg som kan representere selskapets verdier, historien og området hvor disse vinene blir til. Konseptet for disse etikettene utgår fra vinenes særpreg: sanden. Vinrankene vokser faktisk på havssanden bare en kort avstand fra kysten. Dette konseptet er realisert med en pregeteknikk for å gjenskape mønstrene i sanden fra Zen-hager. De tre etikettene danner sammen et design som representerer vingårdens misjon.
Anerkjennelsen
Om A' Design Award i Jern
The Sands Wine Labels Vinetiketter er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. The Sands Wine Labels Vinetiketter forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. The Sands Wine Labels Vinetiketter respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- Dimensjoner og emballasje
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- Stikkord
- wine, label, packaging, wine label design
- Produksjonsteknologi
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - Designutfordring
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - Forskning
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- Inspirasjon
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- Prosjektvarighet
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- Driftsflyt
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- Patenter
- No copyrights on this project
- Teammedlemmer
- Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA - Bildekreditering
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
Sponset
Utforsk utover Designers.org
Oppdag produkter, tjenester og muligheter fra våre annonsepartnere.
Mer å utforske
Relaterte design
Utforsk flere prisvinnende design fra samme kategori, valgt etter fortjeneste.
