Appetisi Ostemballasje by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2020
Appetisi Ostemballasje
Client: APPETISI by Granarolo
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #71461The Design
About Appetisi Ostemballasje
Appetisi er en emballasjedesign for en serie ferdigkuttede oster. Serien omfatter osteterninger, revet ost og mozzarellabiter. Hver pakke er laget av plast og har et transparent vindu, slik at osten inni kan ses direkte. Trykte illustrasjoner gir hvert produkt en karakter og viser tydelig hvordan hver ost brukes. Navnet Appetisi forener tre ideer: appetitt, liten matbit og praktisk bruk. Designet presenterer ost som en rask og enkel pause, og pakkene selges i europeiske supermarkeder.
The Recognition
About the A' Design Award i Bronse
Appetisi Ostemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Appetisi Ostemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Appetisi Ostemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Dimensions & Packaging
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Tags
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Production Technology
- Plastic packaging with a transparent window to see the cheese.
- Design Challenge
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Research
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Inspiration
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Project Duration
- The project started in July 2017 and ended in February 2018.
- Operation Flow
- This product is sold in supermarkets in Europe.
Fromage product in France. - Patents
- Copyrights belong to Fanny de Bray
- Team Members
- Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter) - Image Credits
- Illustration : Fanny de Bray
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