All Mies Packaging Emballasje for armbåndsur by Walmir Luz

All Mies Packaging Emballasje for armbåndsur by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2019

All Mies Packaging Emballasje for armbåndsur

by Walmir Luz

Client: All Mies

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner
Verify Award Status for #76499

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Colors

The Design

About All Mies Packaging Emballasje for armbåndsur

All Mies er en emballasjedesign for armbåndsur. Esken er bygget opp av flere lag kartong med et utskåret felt i midten hvor uret plasseres. Et tynt gummibånd hviler i små hakk og holder lagene sammen. Et ytre deksel omslutter kjernen og er gravert med merkeidentiteten. Dekselet kan skyves av eller åpnes fra en bakre flik. Når gummibåndet fjernes, skilles lagene fra hverandre og avdekker uret. Den lagdelte formen er inspirert av topografiske modeller brukt i modellbygging.

The Recognition

About the A' Design Award i Bronse

All Mies Packaging Emballasje for armbåndsur er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. All Mies Packaging Emballasje for armbåndsur forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. All Mies Packaging Emballasje for armbåndsur tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC