Jern Grafikk · 2020
Yau Sik San Merkevaredesign
by 1983Asia
- A' Design Award i Jern 2020 in Grafikk
- CLIENT: 1983Asia
- Estimated Number of Design Views: 15,864
- Verification code 45855A1245 · Verify this award
Colors
About Yau Sik San Merkevaredesign
Yau Sik San er en merkevaredesign skapt for et Guangdong-kjøkken-matmerke. Identiteten er bygget rundt Matlagingens Gud, en skikkelse fra gammel kinesisk tro knyttet til klær, mat, lykke og langt liv. Kinesisk kalligrafi er brukt for merkenavnet for å uttrykke Guangdongs regionale karakter. Tradisjonelle fargekombinasjoner støtter det visuelle uttrykket. Emballasjen er produsert med spesialpapirtrykk, UV, brodering, reaktivt trykk og folietrykk. Målet er å formidle matens kvalitet gjennom en kulturell fortelling.
About the A' Design Award i Jern
Yau Sik San Merkevaredesign er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Yau Sik San Merkevaredesign forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Yau Sik San Merkevaredesign respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
