Peace and Presence Well-Being Merkevarebygging av Lisa Winstanley

Designet Peace and Presence Well-Being Merkevarebygging av Lisa Winstanley er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Sølv i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

SølvGrafikk· 2020

Peace and Presence Well-Being Merkevarebygging

av Lisa Winstanley

Klient: Peace & Presence Well-being UK

Vinner av A' Design Award i Sølv i kategorien Grafikk

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Designet

Om Peace and Presence Well-Being Merkevarebygging

Peace and Presence Well-being er et britisk-basert holistisk terapiselskap som tilbyr tjenester som refleksologi, holistisk massasje og reiki for å forynge kropp, sinn og sjel. Det visuelle språket til P&PW-merkevaren bygger på dette ønsket om å framkalle en fredelig, beroligende og avslappende tilstand inspirert av nostalgiske barndomsminner fra naturen, med spesielt fokus på flora og fauna fra elvebredder og skogslandskap. Fargepaletten henter inspirasjon fra georgiske vanninstallasjoner i både deres opprinnelige og oksiderte tilstand, og bygger igjen på nostalgien fra svunne tider.

Anerkjennelsen

Om A' Design Award i Sølv

Peace and Presence Well-Being Merkevarebygging er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Peace and Presence Well-Being Merkevarebygging forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Peace and Presence Well-Being Merkevarebygging er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensjoner og emballasje: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Stikkord: branding, visual identity, logo, stationery, packaging, merchandise
Produksjonsteknologi: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Designutfordring: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Forskning: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspirasjon: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Prosjektvarighet: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Driftsflyt: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.