Care for Mom to Be Sosial bevisstgjøringskampanje by Seyon Kim

Care for Mom to Be Sosial bevisstgjøringskampanje by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Sosial design Competition Category.

BronseSosial· 2020

Care for Mom to Be Sosial bevisstgjøringskampanje

by Seyon Kim

Client: Seyon Kim

A' Design Award i Bronse Winner in Sosial Category

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Verified Award Winner

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Colors

The Design

About Care for Mom to Be Sosial bevisstgjøringskampanje

Care for Mom To Be er en offentlig bevisstgjøringskampanje om behovene til gravide som reiser. Kampanjen oppfordrer andre reisende til å tilby et sete på toget eller en parkeringsplass for bilen. Den visuelle identiteten springer ut fra en logo som forener figuren av en gravid person med formen til et hjerte, som representerer graviditet og omsorg. En varm pastellfarge av blandet rødt og oransje er brukt i stedet for fargen som vanligvis forbindes med graviditet. Plakater og trykte T-banebilletter bærer logoen på stasjoner og parkeringsplasser.

The Recognition

About the A' Design Award i Bronse

Care for Mom to Be Sosial bevisstgjøringskampanje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Care for Mom to Be Sosial bevisstgjøringskampanje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Care for Mom to Be Sosial bevisstgjøringskampanje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim