Go Training Institution Merkevarebygging by Seethink

Go Training Institution Merkevarebygging by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2020

Go Training Institution Merkevarebygging

by Seethink

Client: Seethink

A' Design Award i Bronse Winner in Grafikk Category

10,777

Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Merkevarebygging

Go Training Institution er et visuelt identitetsprosjekt utviklet for en skole som underviser i det kinesiske brettspillet Go. Identiteten benytter positive og negative former, en visuell idé knyttet til balansen som finnes i Go-kulturen. Strektegning i tradisjonell blekk- og penselstil kombineres med bevegelsen fra det å spille Go. Tradisjonelle elementer forenes med samtidige og ungdommelige former tilpasset barn. Trykksakene omfatter visittkort, brevpapir og undervisningskort, produsert med digitaltrykk og lasergravering. Hensikten er å fremme kinesisk kultur visuelt.

The Recognition

About the A' Design Award i Bronse

Go Training Institution Merkevarebygging er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Go Training Institution Merkevarebygging forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Go Training Institution Merkevarebygging tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang