Wood and Tree Plakat by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
SølvGrafikk· 2020
Wood and Tree Plakat
by Yu Zhuang
Client: Jia Saitama
A' Design Award i Sølv Winner in Grafikk Category
- 48,140
- Verified Award Winner
- Verify Award Status for #90059
The Design
About Wood and Tree Plakat
Wood and Tree er en plakat laget for et arkitekturseminar avholdt i Tokyo, Japan. Seminarets tema er den nye bruken av tre, et klassisk materiale, i moderne arkitektur. Plakaten bruker et moderne grafisk språk for å simulere en klassisk tegning av årringer. Linjer med ulikt antall, tykkelse, krumning og farge ble utprøvd for å danne mønsteret. Resultatet er matematisk i strukturen, men den naturlige skjønnheten består. Plakaten måler 210 ganger 297 millimeter. Den ble vist ved en inngang, hvor besøkende kunne ta med seg små flygeblader.
The Recognition
About the A' Design Award i Sølv
Wood and Tree Plakat er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Wood and Tree Plakat forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Wood and Tree Plakat er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
- Dimensions & Packaging
- Width 210mm x Height 297mm
- Tags
- Modern, mathematical, nature, minimal, geometric
- Production Technology
- Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
- Design Challenge
- The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
- Research
- The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
- Inspiration
- The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
- Project Duration
- The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
- Operation Flow
- It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
- Team Members
- Zhuang Yu
- Image Credits
- Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.
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